Economic Undertakings

Dr Jennifer Prabhu, Circee Health, Health News, ET HealthWorld


Shahid Akhter, Editor-in-Chief, ETHealthworld, spoke with Dr Jennifer Prabhu, co-founder and CEO of Circee Health, to learn more about the role and need for preventive medicine today.

What is preventive medicine?
Preventive medicine is something that fascinates me a lot. Preventive medicine is the art of preventing disease before it begins to prevent disease from progressing.

Basically, prolonging the life of a patient is the ultimate goal of preventive medicine, as I mentioned earlier as a primary care physician, this is what I guess a general practitioner is called. in the USA. It is of great concern to me and my colleagues that preventive medicine has gone by the wayside. If you look at the statistics, the number of medical students who want to go into preventive medicine, internal medicine, pediatrics, family medicine, and even OB GYN gynecology is considered a field of preventive medicine. The number has dropped dramatically over the past few decades, especially now that everyone is interested in radiology, heart surgery, and I think this is mostly happening because of the compensation.

Doctors are paid for the procedures they do. While preventive medicine is mainly about empowering the patient, teaching them to live healthier, to take in the case of our company, to take less medication and hopefully not to take any medication. So I guess it’s less lucrative in the long run. I would like medicine to go back to what it was at the beginning of this century, when doctors would visit patients’ homes and teach them how to do a general exam, just a preventive exam when they feel good and say, if you do this, you will not have diabetes. If you do this, you won’t get arthritis.

If you do this, you won’t develop heart disease at age 50 like your dad did. So it’s about recognizing the first signs and empowering the patient to take care of their body and hopefully extend their life. As I mentioned earlier, in general, the benefit of having more patients for their preventive exams is obviously better for the person themselves. It’s better for society, the amount of money spent on healthcare all over the world. And I can say, especially in the United States, is astronomical. So preventing surgeries, drugs, and chemotherapy, that sort of thing, of course, would be a good thing.

Idea behind Circée santé?
My husband and I noticed in the last few years before moving to India that we could collaborate with his medical research experience and my clinical training. And we have come up with a set of methods that are still based on evidence in the medical literature. And we noticed that with these methods, not with the administration of pills and injections, we could have patients with diabetes, heart disease, or thyroid disorders, and we could actually reverse their diseases, which to everyone, especially I think people in the medical community seem crazy.

How can you reverse the disease without cutting someone or giving them an injection? But we were actually seeing it happening to patients who were really listening to our plan. So we figured we could use our medical knowledge to somehow help ease that burden and thus give back to society and do something that we both love.

It was then that the idea of ​​Circee’s health was born, Circee, the name is actually very important in relation to the patient.
We try to teach the patient to take care of himself. And Circee is the Greek equivalent of our Saraswati, the goddess of knowledge. So that’s where we got this name from, we thought it was very appropriate for what we’re trying to do. So basically what we’re doing is we call it a chronic disease reversal program.

So at the moment we’re just online which has been drastically influenced by Covid, unfortunately, but we noticed that it was also a boon for us because we noticed that we can also use technology and help. So we had a virtual chat with patients through telemedicine, but during this period we also created an application based in fact on artificial intelligence. And this app, we’ve created an algorithm to take information about patients, not just their health parameters, but also where they live and family history and things like that. And that personalizes their medical experience.

And we can help guide them with what particular parameters, depending on their disease or disease risk or the amount of pollution in the city they live in.

Use of technology in the treatment of patients and how to use artificial intelligence to treat patients?
We adapt their treatment and their suggestions according to this index that we have developed. This is called the Circee Health Index. And we are very proud of it. The artificial intelligence factor is instead of my husband and I sitting there with each patient and checking all the boxes. The algorithm points us in a certain direction on how to treat the patient, and we ultimately make the final decision.

So that’s where we are. Our app will be released, hopefully very soon. And we’re excited about it. We’re planning to make most of the app free, and that way we’ll be able to reach more people again. As I mentioned earlier, we really want to teach the general public how they can be healthier.

What are Circée’s future projects?
So 90% of the application will be free the rest. If patients want more specific help with getting rid of specific drugs or tests that they might need to become healthier, we can help them that way for a small fee. So that’s our plan. Future directions that we hope once the pandemic has subsided. Our idea is to open some kind of spa or wellness clinic where we can in person teach patients how they can become better, whether it is meditation, yoga, herbal cooking classes, photography, drawing things like that just to treat the patient as a whole, not just a lab test result.

We also hope to be able to collaborate with like-minded doctors and healthcare workers, not just doctors, but nutritionists, physiotherapists and instructors, personal trainers. Basically, all like-minded people can have the same passion for helping people get better and stay that way.


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